Data & Insights Lead

For You Agency • Full-time • Amsterdam • 3d geleden

The Data & Insights Lead plays a key role in strengthening For You Agency’s social-first strategies by turning data into actionable insights.

This new role combines hands-on analytics with strategic ownership and is designed to grow into a team lead position over time.

You will use data to inform decision-making, optimise content and campaign performance, and improve client outcomes, while gradually building the foundations of a scalable data & insights proposition to fuel growth and innovation.

Responsibilities

Data Strategy Insights:
Use data to support and improve content, community and brand strategies
Work closely with the brand partnerships team to integrate insights into client strategies
Focus on measurable outcomes and continuous optimization
Dashboard Creation and Reporting:
Build, maintain and improve dashboards using tools such as Meltwater
Provide clear performance tracking and insights
Define KPIs and reporting frameworks
Insights Generation:
Analyse social, content and campaign data to generate actionable insights
Translate data into clear recommendations for clients and internal teams
Provide insights for our For You Academy, Culture Reports and Masterclasses
Platform Analytics and Partnerships:
Build and maintain strong relationships with TikTok, Meta and YT
Utilize advanced analytics tools and insights.
Drive Partnerships and innovation
Data-Driven Content:
Integrate insights into content creation and community management processes
Help build a distinctive KPI and insights approach
Improve tooling, workflows and automation where relevant

Requirements

4-5 years of experience in a data, analytics or insights role, preferably within a social/digital agency;
Strong knowledge of digital marketing and social media;
Proven experience with dashboarding;
Hands-on experience with paid social advertising platforms, especially TikTok and Meta;
Strong analytical skills with the ability to turn data into actionable insights;
Strategic mindset with a hands-on approach;
Client-focused, comfortable presenting data insights and strategic recommendations effectively;
Ambition to grow into a team lead role over time;
A team player, proactive, well-organised and comfortable working independently

What's in it for you