Are you a visionary leader who thrives on creativity, brand storytelling and marketing excellence? We believe great fashion starts with great storytelling and we’re looking for a creative leader who can bring that story to life. As Brand & Marketing Director, you will be the driving force behind how WE Fashion shows up in the world. You will lead the full creative and marketing organization from campaign ideation to content creation, from in-store communication to digital performance, ensuring every touchpoint feels unmistakably WE®.
YOU WORK FOR WE®
As Brand & Marketing Director, you will define and implement a compelling long-term brand and marketing strategy that strengthens WE®’s position in the European fashion landscape. You’ll partner closely with our CEO and Creative Director to connect brand, product, and culture making sure our collections not only look great, but mean something to our customers. This is a role for someone who’s both visionary and operationally sharp: a fast-thinking leader who thrives in a dynamic retail environment, managing multiple projects and teams at once, while keeping a clear eye on quality, timing, and impact.
What you’ll do:
- Lead the brand - Define and execute a powerful brand and marketing strategy that elevates WE®’s presence across Europe.
- Inspire creativity - Guide a multidisciplinary in-house team of approximately 28 colleagues spanning brand, creative, studio, content, and media to deliver bold, fashion-forward campaigns and content.
- Shape every touchpoint - Oversee all creative output, from photo and video shoots to social media, retail visuals, and e-commerce storytelling.
- Drive performance - Lead a media and performance team that combines storytelling with data-driven impact (SEO, SEA, and paid media).
- Collaborate with product - Work closely with our Creative Director to ensure product design and brand expression move in perfect harmony.
- Run a tight ship - Keep projects on track, teams aligned, and timelines under control, without ever compromising creative quality.
We evaluate all applicants based on competencies, experience and equal pay m/f/x.
Who you are:
- A senior marketing or brand leader with 10+ years of experience in fashion, lifestyle, or consumer brands.
- A natural brand builder, strategic, commercial, and creatively intuitive.
- Highly organised and fast on your feet; you love juggling multiple campaigns and thrive in a fast-paced business.
- A team leader who inspires others and creates a culture of excellence and collaboration.
- Deeply attuned to fashion and culture, you know how to turn trends into emotion and relevance.
- A confident communicator, comfortable influencing at executive level and collaborating across departments.
- Fluent in English (Dutch is a plus).
WE WORK FOR YOU
With your brand vision and creative leadership, you inspire teams and shape how WE® connects with the world. That deserves something in return. You work for WE®, WE work for you. That’s why we offer a competitive executive package including performance-based incentives designed to empower you to lead with impact and creativity.
HOW WE RECRUIT
We believe great leadership is as much about vision as it is about connection. That’s why our process combines interviews with key stakeholders, a creative pitch to share your perspective on the WE® brand, and an assessment to explore your leadership strengths.
WHO WE ARE
WE Fashion is a European fashion brand for men, women and kids modern, stylish, and accessible. With over 100 stores and a strong online presence, we’re on a journey to redefine what mid-market fashion can be: responsible, relevant, and inspiring. Our ambition? To become not only the best fashion retailer, but also the most inspiring fashion e-tailer in Western Europe. Sustainability and corporate social responsibility are part of our DNA, because WE Care. And just like our collections, our ideas and people keep evolving.
At WE®, you’ll have the creative freedom to shape one of Netherlands’ most recognisable fashion brands, while working hands-on with product, retail and digital teams. You’ll join an ambitious company in transformation, where ideas move fast, collaboration runs deep, and creativity truly drives growth.
If you’re ready to make WE Fashion feel more relevant, inspiring and desirable than ever, we’d love to meet you.
